Thursday, September 4, 2008

Detroit Public TV in the digital age


Online e-zine Metromode has recently published an excellent profile of new DPTV CEO Rich Homberg. Here's an except explaining some of Homberg's vision for the station:

"Detroit Public Television will involve considerably more community engagement, as the station plays the role of "collaborator, catalyst, co-conspirator, storyteller. … how to help tell a story, how to capture it, how to edit it, how to post it," says Homberg. "That's a new role for us. "Right now we only see ourselves as a big TV station. Documentary is really an important thing that we do, but a lot of times you need start as little TV," with programs that may not be scripted but evolve into something significant. Invariably there are surprising twists and turns.

Homberg anticipates stronger public affairs programming and community engagement, he says. "It probably starts on the Internet and ramps up over time and always offers more depth, longer versions, more content."

It's not just the content, but also the content's influence on the community that interests Homberg. It's this sense of corporate responsibility that impressed Dan Krichbaum, while he was president of the Michigan Roundtable for Diversity and Inclusion.

"Rich brings a passion about improving Metro Detroit," says Krichbaum, who now is COO for the State of Michigan. "He will get very involved in civic leadership. I would look also for more programming focused on educational, economic, and other issues that are critical to get people and organizations working together more cooperatively. He will bring great creativity to helping media of different sorts combine their offerings and reach larger audiences. Look, also, for more emphasis on diversity and inclusion as Rich has a good understanding (of their importance)."

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